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Provide guidance for Marketing the produce order in Pune
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Provide guidance for Marketing the produce

Provide guidance for Marketing the produce

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Description
So just what is Product Marketing? When you tell people who are unfamiliar with the industry (even many who are familiar with the industry) that you are in marketing, they invariably say, "Oh, so do you do advertising or sales?"
  • Product Conception - Encompasses market research and includes customer feedback, analysis, tracking product requirements, providing a product road map, positioning, and the product planning cycle, up to the point that a Marketing Requirements Document (MRD) is generated.

  • Product Development - The Product development cycle starts when a product is funded and continues through beta test until the time of the release.

  • Product Launch - The most intense part of the product cycle is the period where the product is announced to the outside world and the first order can be placed. A good product roll-out requires careful timing and coordination with many people internal to the company as well as external resources.Product launch includes a product introduction plan, pricing, press relations including: press kit, speaking with press and analysts, press release, reviewer's guide, data sheets and brochures, customer evaluation guide, sales guides, (different for different channels), notifications to customers and channels, product presentation, advertising, BOMs (bills of material) and inventory, web update and promotions.

  • Product Sustaining - An area not to be ignored is the sustaining the product in the market. A product requires constant attention while it is being sold. Product updates and promotion are key elements of maximizing a Product's success. Product sustaining includes writing newsletters and bulletins, road shows and seminars, customer councils, programs, promotions, price changes, and running or participating in sales meetings.

  • Discontinuance - A part of the job many product managers would just as soon ignore is product discontinuance. But regular discontinuance of products is vital to keep a company healthy. Many companies have failed because they needed all their resources to sustain existing products couldn't perform new product research and development to remain competitive. Product discontinuance includes deciding when a product should be discontinued, writing a discontinuance plan, and notifications.


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Provide guidance for Marketing the produce
Provide guidance for Marketing the produce
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